Link development is an extremely powerful way to promote your site. It involves sending emails to site owners asking them to include your link on their sites. Often this will involve an exchange but not always. If you pick the sites carefully, link development helps your site in two ways:

• These links will bring extremely targeted, high-quality traffic to your site.
• Your search engine ranking will improve. Search engines consider the number of links to your site as an indication of its importance.

Be sure to partner with owners whose sites are complementary to yours but don't compete directly. Their sites have to attract surfers who are likely to become your visitors as well.